Rebuilding a family trade into a registered enterprise
What formalisation actually looks like for a household that's never filled out a form for its own business before.
MCESP — the Marginalised Communities Entrepreneurship & Sustainability Programme — builds the missing bridge between ability and access, so where you're born stops deciding what you're allowed to build.
Liberalisation was supposed to democratise enterprise in India. Instead, old hierarchies rebuilt themselves inside new corporate structures — in who gets credit, who gets into supply chains, and who gets taken seriously in a room. The result is a generation of capable people who were never given a fair first step.
Read the full picture →"A true nation cannot progress if its margins are left behind."
Our digital platform breaks entrepreneurship, sustainability, finance and legal literacy into simple, visual, audio-guided lessons — built for people with no prior exposure to any of it.
About QvrittiWhere smartphones don't reach, illustrated books in the Amar Chitra Katha tradition carry real stories of marginalised founders into homes and classrooms, sparking the first spark of "I could do that."
Mentors, local partners, and a growing network of contributors and editors who write, verify, and share the stories that make this movement real.
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What formalisation actually looks like for a household that's never filled out a form for its own business before.

An honest account of a founder's first rejection, and the mentorship that turned it into a second attempt.

A plain-language walkthrough of what to prepare before you ever walk into a bank.
We'd rather show you the work in progress than a polished story that isn't true yet. Read it, write for it, or join it.