Our Approach

Built in five honest phases.

We're currently mid-way through this lifecycle — piloting in three regions of Uttar Pradesh before expanding. Here's exactly where things stand, and what comes after.

Pilot regions

Kaushambi

A rural, historically underserved region. Focus: baseline formalisation and agro-processing opportunities.

Ayodhya

A rapidly expanding urban centre. Focus: protecting marginalised micro-vendors as the city modernises around them.

Agra

Dense urban population of marginalised communities. Focus: moving traditional artisan clusters into organised manufacturing.

The lifecycle

Five phases, in order

01

Discovery, Validation & Regional Research

Field interviews and focus groups across Kaushambi, Ayodhya, and Agra to understand real barriers — confidence gaps, skill gaps, social suppression — directly from youth and local leaders. Regional opportunity research is being led by the MCESP research team.

02

Qvritti Platform Architecture

Designing the platform's structure — regional guidance, startup and sustainability ideas, finance, legal compliance, and training — with low-literacy, audio-visual user flows built in from the start.

03

Content & Partnership Building

Writing beginner-friendly entrepreneurship, legal, and finance content; scripting the physical comic books; and building relationships with colleges, NGOs, and legal practitioners.

04

Pilot Launch & Mindset Activation

Launching the alpha Qvritti platform, running localized workshops, distributing the graphic story books, and collecting real feedback from early participants.

05

Strengthening & Expansion

Refining the platform using real field data, and — after this pilot's results are in — detailing advanced coding bootcamps and deep-tech enterprise tracks for the next phase of growth.

What we're measuring

Concrete evidence, not vibes

We're deliberately tracking things that can be verified, not just claimed:

Signed attendance sheets Before/after reflection forms Consented, geotagged field photos Live legal & finance modules Documented user stories Confirmed local partnerships